Once you've implemented SiliTag on your site, the next step is optimization. Even small adjustments can lead to significant revenue increases. Here are our top optimization strategies based on data from thousands of publishers.
Improve Page Load Speed
Faster loading pages have higher viewability rates and better user engagement. Compress images, minimize render-blocking resources, and use lazy loading for ads below the fold.
Optimize Ad Placement
Strategic placement is crucial. The highest performing positions are typically: above the fold, within content, at the end of articles, and sticky ads that remain visible during scrolling.
Publishers who A/B test ad placements see an average 27% increase in RPM within 30 days.
Implement Responsive Ad Units
With over 60% of traffic coming from mobile devices, responsive ads that adapt to screen size are essential. Use fluid ad units rather than fixed sizes.
Leverage Header Bidding
Implement header bidding to increase competition for your ad inventory. This can significantly boost CPMs by allowing multiple demand partners to bid simultaneously.
Analyze and Adjust
Regularly review your performance analytics. Identify underperforming ad units, low viewability placements, and times of day with peak performance to optimize your strategy.
Advanced Testing Strategies
Beyond basic A/B testing, consider multivariate testing of different combinations of ad formats, sizes, and placements. Use the statistical significance calculator in your SiliTag dashboard to ensure your results are valid.
Remember that optimization is an ongoing process. User behavior changes, new ad formats emerge, and seasonal trends affect performance. The most successful publishers continually test and refine their approach.